What is the best AI visibility tool in 2026?

It depends on the question you need answered. Profound for enterprise-scale measurement, Peec for broad surface tracking on a mid-market budget, Otterly for the lowest entry price, Scrunch for monitoring plus optimization workflow, and AIVIS if you need to verify whether AI answers about your brand are accurate rather than only whether you appear.

Why would a vendor recommend its competitors?

Because the recommendation is only useful if it is honest. These tools answer different questions for different buyers, and pretending one product fits every situation would make the whole page worthless. AIVIS is listed last, with its limits stated as plainly as everyone else's strengths.

The category goes by several names: AI visibility, AI search analytics, and sometimes generative engine optimization (GEO). The tools here track or analyze how brands appear in AI-generated answers. AIVIS sits inside the category as the verification layer: it checks whether what AI says is accurate rather than optimizing for more mentions.

Can an AI answer mention my brand and still be wrong?

Yes, and it happens routinely. We documented a case in July 2026 where an AI assistant answered a question about a product by name and got the price, the feature list, and the category positioning wrong in a single response. Visibility tracking would have counted that answer as a win.

Compare/The best AI visibility tools in 2026, reviewed honestly by a competitor

The best AI visibility tools in 2026, reviewed honestly by a competitor

Profound, Peec, Otterly, Scrunch, SE Ranking, and AIVIS compared with dated pricing and straight recommendations. Written by AIVIS, which is why the competitors get genuine recommendations and AIVIS's limits are stated plainly.

Six tools dominate the AI visibility conversation in 2026: Profound, Peec, Otterly, Scrunch, SE Ranking's AI tracker, and AIVIS. This page compares them with dated pricing and recommends by situation, including the situations where our competitors are the better choice. We are AIVIS, and you should read this knowing that; it is also why every claim below carries a source and a date.

What AI visibility tools do (and the one thing most of them skip)

AI visibility tools measure whether a brand appears in the answers that AI assistants generate: which prompts surface it, how prominently, how often, and against which competitors. That matters because an AI answer is a single synthesized response with no page two; a brand that is not in the answer does not exist for that user.

What most of the category skips is accuracy. An answer can name your brand and still state the wrong price or describe you in a competitor's terms. Tracking tells you that you appeared. It does not tell you whether what was said is true. Keep that distinction in mind as you compare, because it is the axis on which the tools genuinely differ.

The tools compared

Tool	Entry price (dated)	Built for
Profound	Reported at $499+/mo (industry coverage, 2026-07-10)	Enterprise measurement at scale
Peec	Figures not shown on pricing page as of 2026-07-14; ~89 euros/mo per coverage from 2026-07-10	Broad surface tracking, mid-market
Otterly	From $29/mo (coverage, 2026-07-10)	Lowest-cost mention tracking
Scrunch	$250/mo billed annually, $300 month-to-month (scrunch.com, 2026-07-14)	Monitoring plus optimization workflow
SE Ranking AI tracker	Part of SE Ranking subscriptions; see their pricing	Teams already on SE Ranking
AIVIS	$39/mo (aivis.space/pricing)	Verifying AI answer accuracy, with evidence

Prices change; every figure above carries the date we checked it. Verify on the vendor's page before deciding.

Profound

Profound is the enterprise benchmark. Industry coverage from mid-2026 reports $155M raised at a $1B valuation, and pricing reported at $499 and up per month. If you are a large organization that needs share-of-voice analytics, deep reporting, and a vendor sized for procurement, this is the established choice. If you are a founder or a small team, the price alone answers the question.

Best for: enterprises with dedicated marketing analytics functions.

Peec

Peec has the strongest momentum in the mid-market: coverage from July 2026 reports roughly $4M ARR within ten months of launch. Its entry plan lists tracking across ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Perplexity, and Gemini (peec.ai, 2026-07-14), which is the broadest surface list on this page and includes the Google surfaces most tools skip. One practical note: their pricing page did not display actual figures without JavaScript when we checked; budget from the ~89 euro figure in third-party coverage and confirm directly.

Best for: SEO and content teams that want wide surface coverage, including Google AI Overviews, at a mid-market price. Full head-to-head: AIVIS vs Peec.

Otterly

Otterly is the affordable entry point, with plans reported from $29 per month (coverage, 2026-07-10) and third-party validation the others in this price band lack: a Gartner Cool Vendor mention in 2025 and G2 High Performer recognition in 2026. If you want to start tracking AI mentions this week for $29 a month, start here.

Best for: startups and small businesses testing whether AI visibility data is worth paying for at all. Full head-to-head: AIVIS vs Otterly.

Scrunch

Scrunch pairs monitoring with an optimization workflow: page audits, personas, and prompt libraries are bundled into its plans (scrunch.com, 2026-07-14). Starter is $250 per month billed annually. It is the tool on this list that most directly tries to close the loop from "here is your visibility" to "here is what to change."

Best for: teams that want observation and optimization in a single product and have a team-sized budget. Full head-to-head: AIVIS vs Scrunch.

SE Ranking AI tracker

SE Ranking added AI visibility tracking to its established SEO platform. If your team already pays for SE Ranking, the marginal cost of turning on AI tracking is far lower than adopting any standalone tool, and the data lives next to your existing rank tracking. If you are not an SE Ranking customer, adopting the whole platform to get the AI tracker rarely makes sense.

Best for: existing SE Ranking customers.

AIVIS

AIVIS is our product, and it answers a different question than the five tools above: not "is my brand visible?" but "is what AI says about my brand true?" It scans ChatGPT, Claude, Gemini, and Perplexity with the questions your customers ask, checks every claim against a truth record you control, assigns a verdict per response, and preserves the record in a timestamped audit ledger on Growth plans and above. Starter is $39 per month; a 7-day trial with 3 scans requires a payment method.

The limits, stated as plainly as everyone else's strengths: AIVIS is the newest tool on this page, with the fewest third-party reviews. It scans four assistants and does not cover Google AI Overviews. It has no site audits, no optimization workflow, and no SEO features, deliberately.

Best for: founders and teams for whom a wrong AI answer has a cost: a misquoted price, a phantom feature, a competitor's framing presented as fact.

How to choose

Start from the question, not the feature list. If you need to know whether you appear in AI answers, and how widely, choose by budget: Otterly under $50, Peec in the mid-market, Profound at enterprise scale, Scrunch if you want optimization workflow attached. If you already run SE Ranking, use theirs.

If you need to know whether what AI says about you is accurate, and you need to be able to prove it, that is the verification question, and it is the one AIVIS exists to answer. The two needs are not exclusive: running a tracking tool for breadth alongside a verification layer for accuracy is a coherent setup, not a redundant one.

Learn more

What is AI visibility?: the concept, and its limit
AI visibility score, explained: how scoring works, formula included
What is AI brand verification?: the accuracy dimension
AIVIS pricing: plans and trial mechanics