The best AI visibility tools in 2026, reviewed honestly by a competitor

Six tools dominate the AI visibility conversation in 2026: Profound, Peec, Otterly, Scrunch, SE Ranking's AI tracker, and AIVIS. This page compares them with dated pricing and recommends by situation, including the situations where our competitors are the better choice. We are AIVIS, and you should read this knowing that; it is also why every claim below carries a source and a date.

What AI visibility tools do (and the one thing most of them skip)

AI visibility tools measure whether a brand appears in the answers that AI assistants generate: which prompts surface it, how prominently, how often, and against which competitors. That matters because an AI answer is a single synthesized response with no page two; a brand that is not in the answer does not exist for that user.

What most of the category skips is accuracy. An answer can name your brand and still state the wrong price or describe you in a competitor's terms. Tracking tells you that you appeared. It does not tell you whether what was said is true. Keep that distinction in mind as you compare, because it is the axis on which the tools genuinely differ.

The tools compared

Prices change; every figure above carries the date we checked it. Verify on the vendor's page before deciding.

Profound

Profound is the enterprise benchmark. Industry coverage from mid-2026 reports $155M raised at a $1B valuation, and pricing reported at $499 and up per month. If you are a large organization that needs share-of-voice analytics, deep reporting, and a vendor sized for procurement, this is the established choice. If you are a founder or a small team, the price alone answers the question.

Best for: enterprises with dedicated marketing analytics functions.

Peec

Peec has the strongest momentum in the mid-market: coverage from July 2026 reports roughly $4M ARR within ten months of launch. Its entry plan lists tracking across ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Perplexity, and Gemini (peec.ai, 2026-07-14), which is the broadest surface list on this page and includes the Google surfaces most tools skip. One practical note: their pricing page did not display actual figures without JavaScript when we checked; budget from the ~89 euro figure in third-party coverage and confirm directly.

Best for: SEO and content teams that want wide surface coverage, including Google AI Overviews, at a mid-market price. Full head-to-head: AIVIS vs Peec.

Otterly

Otterly is the affordable entry point, with plans reported from $29 per month (coverage, 2026-07-10) and third-party validation the others in this price band lack: a Gartner Cool Vendor mention in 2025 and G2 High Performer recognition in 2026. If you want to start tracking AI mentions this week for $29 a month, start here.

Best for: startups and small businesses testing whether AI visibility data is worth paying for at all. Full head-to-head: AIVIS vs Otterly.

Scrunch

Scrunch pairs monitoring with an optimization workflow: page audits, personas, and prompt libraries are bundled into its plans (scrunch.com, 2026-07-14). Starter is $250 per month billed annually. It is the tool on this list that most directly tries to close the loop from "here is your visibility" to "here is what to change."

Best for: teams that want observation and optimization in a single product and have a team-sized budget. Full head-to-head: AIVIS vs Scrunch.

SE Ranking AI tracker

SE Ranking added AI visibility tracking to its established SEO platform as a paid add-on: the AI Search Toolkit costs $89 per month on top of platform plans that start at $129 (seranking.com, 2026-07-14), and it tracks Google AI Overviews, AI Mode, Perplexity, and ChatGPT. The case for it is consolidation rather than price: your SEO rank tracking and your AI answer tracking live in one dashboard. If you are not already an SE Ranking customer, the combined cost puts you in Scrunch territory, and adopting a full SEO platform to get the AI tracker rarely makes sense.

Best for: existing SE Ranking customers who want one dashboard. Full head-to-head: AIVIS vs SE Ranking's AI tracker.

AIVIS

AIVIS is our product, and it answers a different question than the five tools above: not "is my brand visible?" but "is what AI says about my brand true?" It scans ChatGPT and Claude on every plan, Gemini from Growth up, and Perplexity plus Google AI Overviews as a $5/mo add-on bundle, using the questions your customers ask. It checks every claim against a truth record you control, assigns a verdict per response, and preserves the record in a timestamped audit ledger on Growth plans and above. Every brand campaign is scanned automatically once a day, with manual scans on demand on top. Starter is $39 per month; a 7-day trial with 3 scans requires a payment method.

It also connects to Google Search Console, Google Analytics 4, and Bing AI Performance on every plan, which is the part most of this category skips: you can put an AI accuracy problem next to the search impressions and traffic it may be costing you, rather than reading the two in separate tools.

The limits, stated as plainly as everyone else's strengths: AIVIS is the newest tool on this page, with the fewest third-party reviews. Its base plans scan two assistants (ChatGPT and Claude), with Gemini from Growth up; Perplexity and Google AI Overviews cost $5/mo extra rather than being included, and Google AI Mode and Microsoft Copilot are not covered at all. Those integrations read your own Search Console and Analytics data for correlation; they are not SEO tooling, and AIVIS has no site audits, no rank tracking, and no optimization workflow, deliberately.

Best for: founders and teams for whom a wrong AI answer has a cost: a misquoted price, a phantom feature, a competitor's framing presented as fact.

How to choose

Start from the question, not the feature list. If you need to know whether you appear in AI answers, and how widely, choose by budget: Otterly under $50, Peec in the mid-market, Profound at enterprise scale, Scrunch if you want optimization workflow attached. If you already run SE Ranking, use theirs.

If you need to know whether what AI says about you is accurate, and you need to be able to prove it, that is the verification question, and it is the one AIVIS exists to answer. The two needs are not exclusive: running a tracking tool for breadth alongside a verification layer for accuracy is a coherent setup, not a redundant one.

Learn more

• What is AI visibility?: the concept, and its limit
• AI visibility score, explained: how scoring works, formula included
• What is AI brand verification?: the accuracy dimension
• AIVIS pricing: plans and trial mechanics